Posts Tagged ‘Facebook’

Using Web2.0 Technology to Promote Your Website

Part Three

How To Generate Free Leads Though Web 2.0? – Facebook

 


There are two essential steps involved to close one sale circle, generating leads and sales consultation. Every business owner has known this well. Web2.0 has provided the large platform for business runners to build up their connections with their customers and also help the communication happen more effectively than ever. That is what we called now – Social Media Platform.

Before closing one sale, you would need hot leads first. But How?! Have you got a Facebook Account? As one of the most innovative feature for Web 2.0, Social Media Platform has affected almost every internet user today. Not everyone has used Facebook to be the best lead-generating tool in their business but only know it as personal social software. Let’s see how Facebook works for business to generate leads.

E.g. Fan Page Basic Use

Fan Page is a personalized page under Facebook’s individual accounts. It is always linked to your business for sure. In order to make the Fan Page Promotion work for your business, you simply need to follow procedures below:

1. Adding Friends

2. Daily Task on Facebook: Posting News or related interesting link

3. Adding ‘Likes’ for your Fan Page

4. Regular update for your Fan Page and Promotion for your business

Steps above are really simple to follow, using Facebook as a social media platform, to get more attentions within your Facebook friend group.

 

There are a lot more other details you need to pay attention on Facebook promotion. The wording is limited to explain all to you guys now. So I strongly recommend everyone to take a shot at our Free Webinar tonight! For one hour you have spent with us, you would benefit for the rest of your business future! What your choice would be?!

Our exciting Free Webinar tonight 6pm-7pm. It’s one-hour session, demonstrating all applicable and useful tips to help your business to generate free hot leads. I believe this one hour will change a lot of the business view if you never touched or really get involved in Web 2.0 technology. Remember, Web 2.0 is not the tech-trend anymore; it’s been in our lives already. Face it, Know it, and Make a good of it for your business!

Our Special Free Webinar “How to use website to generate leads fast?” Today 26th July 2011, Session Time: 6pm – 7pm,

Register Link: https://www3.gotomeeting.com/register/486400926

Using Web2.0 Technology to Promote Your Website

Part One: Introduction to Web 2.0

As previously mentioned, Web3.0 is coming now, but before it’s getting to our real lives, Web2.0 is still the dominate technology that we use the most in our daily lives, Facebook, Twitter, Blogs, Linkedin, etc. So, what is Web 2.0? Let’s start from here.

Actually, the concept of Web 2.0 came out in 2004, by then the wording of Web 1.0 has been in our daily lives already, which is internet and websites. So before we start knowing the differences between Web 1.0 and Web 2.0, we need to understand what Web 1.0 stands for.

Mutual Communication Era

Simply to explain that, Web 1.0 is one-way street for information communication on the road, whereas Web2.0 provides a wider channel which can make information transfer from both ends- the information creator and the information user. In Web2.0, website users can now edit or leave comments after visiting, so the website itself will be edited not only by its creator, but also the users. The best example is Wikipedia.com or normal blogs we are using today.

Search Engine Effect

Based on the concept of Web2.0, UGC (User-Generated-Contents) has been created for internet users to look for information much more effectively than ever. Search engines like Google, Bing are like that. When we started searching for relative information, you can access to as many as thousands of related pieces of information as long as you have typed in the right keywords in the search-bar.

Social Networking Effect

Besides search engines, social networking is one of the most powerful Web2.0 applications as well. The most popular social networking applications are like Facebook, Twitter, Linkedin, etc. Within the country of Australia itself, over 75% of the whole national populations are using Facebook or Twitter every day. That means people can always communicate with each other anytime, anywhere though internet.  That’s also where you can put your promotions and spread good words for your best business use.

 

After all, we have been in the age of Web2.0, and before the real Web3.0 come out, we are already using Facebook, Twitter every day. Let’s follow the trends of the technology development, and make sure you know how to make the best use of your resource to promote your business. Want to know more? Please keep on following our Top Results Online’s Blog updates.  We will post further use for Blogs and Facebook next week.

 

Why You Need To Build Your Own List

Just Remember It's Not Your PoolThere’s a bit of a fad going on at the moment in online marketing and business, and while it’s all very cool and useful to get involved. I want to warn you about the major pitfall to spare you from the upset losing a lot of hard work.

All this talk about how social media like facebook, Linkedin, Twitter, Digg, Delicious, Youtube and all the rest are doing wonders for business is true. These social networks are fantastic for connecting with people in your particular niche market and building personal relationships with them.

And we all know that the best customers are the ones we keep in contact with regularly. They’re the ones who come back again and again. And the online social networks mentioned above provide the tools for you to foster those relationships in some very cool ways. So yes I think they are good for business

Can you here the “But” in my voice? Well here it comes.

But…

…it’s not your list!

Remember not so long ago all the furor in the media concerning the privacy settings on facebook? Well all the people doing the winging and whining were the ones who agreed to the terms and conditions of signing up without reading them. And then didn’t take responsibility for agreeing without reading.

And if you take a good look at every one of these online social media networks you will find that as part of the terms and conditions you have no rights to the lists of contacts you create within those networks outside of your activities within those networks.

If you build a list within facebook around your chosen niche of, let’s say, Beanie Babies, you can only contact them within facebook. But facebook owns the list. And they can and do sell that information to the people who pay to advertise on facebook. That’s why they make so much money.

There are no options to export that list. If you asked them you’d get a very upfront NO. And if you got caught hacking their system to access it…heaven help you.

Having your own list of people you have built a relationship with and marketing directly to them is much, much more powerful.

  • You can send them any message you want whenever you want (let good sense prevail here)
  • You do not get restricted by how many people you communicate with at a time
  • You can transfer that list to a new business venture if you want
  • Because you own it, you control what messages they recieve
  • That list is a sale-able asset which can be sold separately or as a value add to the sale of a business (be careful of your privacy policy)

I don’t know about you but for me there’s a sense of pride around how I treat my customers. I’m committed to treating them with the utmost respect and so are the rest of the team here at Top Results Online. And I don’t want all and sundry feeding them rubbish, lies and con jobs. I want to protect them from that. But I can’t protect them from the advertising that happens in online social networks.

In an email and on my website it’s a different story. When I have an important message to deliver, there are no distractions and I get to tell the whole story without interruption.

But to build, maintain, service, market to and understand a list effectively takes some appropriate tools and some simple know how. And that’s why we exist. To provide the tools and the know how so you don’t have to struggle through the trial and error of learning something like email marketing all on your own.

What are your thoughts on new social media? Do you think it’s worth the bother? Why?

Enjoy the world, it’s a beautiful place.

Scotty

P.S. If email marketing looks like the kind of tool you need for your business, with or without a website, you’ll want to come to our Free Seminar on just that topic. We’ll be sharing how you can get qualified prospects onto your own list from the social media networks.


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