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Send Mailout User Guide

Today we will introduce everyone the powerful tool – Send Mail Out system. It’s quite easy to use, and for details, please check this out below:

Wish this video could help you to make a better use of Send Mail Out. Remember that, send email campaign is a long term job, so don’t give up and keep on going until you got the result!

For more information please click here.

A Potent Way To Generate Interest

How magazines suck you in to read their articles and…

…How you can use the same technique to get more readers

Dear Small Business Warrior.

It’s hard at first. Starting anything requires more energy to begin. But once you get going, and build momentum, that momentum seems to just carry you forward.

Take reading this article for example. The hardest part is to read the first sentence. But if there’s interest and the words carry you forward you quickly find yourself in the flow and able to digest the words easier as you progress from one paragraph to the next. Just like riding a bike, or starting a locomotive.

So how does that relate to starting a letter, or marketing piece powerfully? It’s all to do with the first sentence.

When someone starts to read it takes some energy to get going. If you make that first sentence difficult to read by making it too long and using excruciatingly complex multi-syllabic  annunciation, people will shut off and you’ll lose readership.

Make the sentence short and easy and people get drawn in. It takes the stress out of getting started. Like starting a bicycle at the top of a hill. They can just hop on and the flow of the first sentence carries them into the next.

Take a look at the first sentence of this article. If I’ve done my job by bringing together the right elements of compelling headline, interest generating sub-heads and correct placement of visual elements like images, fonts and colours then you’ll be drawn to read the first sentence.

The purpose of the headline, sub-heads and design elements is to get your prospect to read the first sentence. What then, do you think, is the purpose of the first sentence? To have the prospect read the second sentence. It’s got to give them enough momentum to fall into the second sentence. And logically the entirety of the first paragraph.

By then you should have generated enough interest and relationship to have them read the rest of the piece. If it applies to them and their interests.

Magazines use this technique very well. And they often employ a variation on it. Often they will make the first sentence larger and bolder, and often on a page of it’s own. Appearing very easy to read. Once they have you sucked in to reading the copy you’ll naturally want to turn the page and read the rest of the article.

Look at how you begin your web pages, email campaigns, sales letters and other promotional material from the prospects perspective. Is it hard work to start reading? Try creating first sentences that are compelling to read, simple and interesting. In other words, make it short.

That’s how you get this online thing to pay.

Kind Regards

Scott and the Top Results Online Team.

Five Headlines That Get Attention

No matter what message you are trying to communicate, online or offline, the first hurdle to overcome is the prospects willingness to read what you’re trying to get across. Studies show you have three seconds or less to show what you have for a prospect is something they are interested in.

In almost all cases the place you have to convince them to read on is in the headline. For email it’s the subject headline. In a magazine article, it’s the article headline. If you’re creating a brochure its the headline on the front page, and in a direct mail piece, if you can get them to open it, it’s the headline at the top of the first page.

If you don’t get them interested at that point you risk having your piece deleted, put down, thrown in the bin or the page turned over. In most instances that’s the last chance you get to deliver your message. Particularly in today’s fast paced, time constrained, fickle world.

So I want to share with you 5 headlines that work hard to get your prospects attention. All you need to do is change the details to suit your audience and your message.

Lets start with the style of headline I’ve used here on this blog post and in the emails I’ve sent out to bring people here to the article.

List Helpful How-Tos

Here you are letting people know there are a list of helpful things the prospect needs to know. Examples for this are

  • Ten Ways To Reduce Your Income Tax This Year
  • How to increase your returns and lower your inevstment in equipment
  • Five things you should know before ordering wine for a client
  • This years twenty best gifts for teenagers
  • What to do when your customer won’t pay you

You can see all these headlines offer pieces of information that can help the prospect. Making life easier, saving time and/or money.

Tell A Story

Stories resonate with all of us. We just love a good story. It goes back to our childhood when our parents and grandparents would read us a story to get us to sleep or keep us entertained. Stories are how we communicate best. Headlines that introduce a story have a great power to get us hooked in. Especially when the story is about something we either want, or want to avoid. These can take forms like…

  • How one old man accidentally invented the fishing lure that revolutionized the industry.
  • When Dr. Smith is not doing surgery here in town, he’s volunteering to help the poor in Calcutta.
  • Recognize this ten-year old gymnastics student? He grew up to be an Olympic Gold Medalist.
  • The Plumber and the diamond ring.
  • How we turned the worlds best beef into the worlds tastiest sandwich
  • Ever wonder what goes on inside your furnace?

Headlines that introduce a story need to tap into something your prospect is bound to be interested in. If you can elude to the story containing information they stand to learn from, you’ve got a powerful headline.

Shock and Surprise

These are headlines that alert the reader to impending doom they didn’t even know was coming. These are very powerful headlines that need to be treated carefully because there is a risk you can turn the reader off if you take it too far. But get it right and people get drawn in like moths to a flame. We are always on the lookout for what threatens to hurt us, our families and our livelihoods.

  • You may have cancer and not even know it.
  • The average kitchen cutting board wouldn’t pass a restaurant food inspection.
  • If a disgruntled employee walked in with a gun, would you know what to do?
  • Ten things your accountant will never tell you unless you ask.
  • Four out of Five teenagers try drugs and never tell their parents.

I tend not to use positive shock and surprise headlines like “Surprise, You’ve Won…”. They just don’t get the same readership. Shock and surprise headlines tap into our innate desire to avoid pain and suffering.

Flag The Prospect

We are attracted to messages we know directly relate to us. If you can name the prospect in the headline you’ve got a great chance of being read. This doesn’t have to be the persons name (though that is fantastic if you can find a way to do it), flagging the prospect can also be naming them by who they are in life or the subject they are interested in.

  • Thinking about getting divorced? Call our Lawyers first.
  • Introducing a health clinic for women, by women.
  • If you like chocolate, you’ll love our new store.
  • Attention, migraine sufferers. Get instant relief.
  • Seniors get an automatic 20% discount
  • Serving armed forces personnel since 1942
  • B-boys Breakin it Saturday nights. Gotta get up to get down. (insider slang)
  • If you think Javascript is writing with coffee based ink, don’t visit our website. (insider technical jargon)

By flagging the prospect you let them know you are for them.

State An Emotional Benefit.

Emotional Benefits are high power headlines because they tap directly into what really drives us. We like to think of ourselves as rational and reasonable. But the truth is that once our basic needs of food water and warmth are met, we start looking to fulfill our emotional desires and avoid our irrational  emotional fears.

Emotional headlines need to state and emotional benefit that alleviates a fear or fulfills a desire.

  • Feel 10 years younger.
  • Never worry about sewage problems again.
  • Give your family a vacation memory they will always treasure.
  • Make your money work harder so you can relax.
  • Find the career of your dreams online.
  • Your house will be the envy of the whole neighbourhood.
  • Revenge is sweeter when you get the loot.

And never underestimate the power of our nastier side. People rarely admit to thoughts of revenge or envy, but everyone has those conversations with themselves. People are motivated by their emotions. Fear is one, but it’s not the only one that powerfully moves people. Think about the emotions driving your prospect when they think about your product or service.

Using these headline strategies will get your messages read by more people more often. The key to it though, is knowing your prospect and what they are interested in. Share with people in the comments below what you think really drives people.

That’s how to get this online thing to pay.

Kindest Regards

Scott

No-one Cares About Your Need To Sell

You want to make money right? It’s OK don’t be shy. We all want to make some money. That’s why we start businesses.

And in order to make money you recognise you need to make sales. And to get sales you need customers. But I’m here to tell you that’s the worst reason in the world to advertise. Because the market place doesn’t care what you want.

Be honest. Do you care if the mega department store wants you to give them money? My guess is you answered no. So you can see that any advertising you do for your business based on your wants is not going to get a fantastic response. Because the market doesn’t care about what you want, they only care about what they want.

It’s about the market. What they want. Not you.

Did I just repeat myself? Yes? Good.

To get a response that rips the doors off it’s hinges or causes a breakdown in supply, you need a real reason to advertise. An interesting message that your market has a reason to respond to.

When you look at most advertising it’s usually the same standard name, rank and serial number template. Who they are, what they do, and the phone number. What sort of a message is that? “Here we are. Give us money.”

In order to engage someone you’ve got to get their attention, generate interest, convert that interest into desire and compel them to take action. I don’t know about you, but name rank and serial number advertising doesn’t do any of that for me.

So what do you do?

The first step is to make your business for somebody. Actually define a group of people who you are for. Who you are a stand for. Concerned for. Who you look after.

It doesn’t work to say you are for everybody. That just conveys the same message as “Here we are. Give us money”. You’ve got to actually define it so they recognise themselves and connect with you.

For example, people who fish for Barramundi in Central Antartica. OK, that’s a little absurd. But you can see that if there were such a group of people they would instantly recognise themselves in a headline that flagged them. They’d connect and want to read more.

This is of paramount importance in any online communication because you’ve got split seconds between being deleted and being read. If people already know you are for them, they’ll be predisposed to reading your messages.

Share with us who and what your business is a stand for ? Share with the other readers in the comments below. Maybe it’ll help others get clear on the stand they can make.

That’s how you get this online thing to pay.

Kind Regards

Scott.

I’m Not Ready To Buy From You

Imagine. You run an ad in your best response creating, niche specific publication. It cost a pretty penny but you know you’re talking to the right people and you’ve got what they want.

Your perfect buyer is out there. And by chance she’s reading the magazine, not her regular read but today she is. And she’s just seen your ad. Oh happy days. The headline grabs her attention, she finds it a good offer and very much what she is looking for. The value is there.

But for whatever reason, she’s not ready to buy. So she turns the page.

Now if you consider the average person in any western country receives somewhere between 800 and 3000 marketing messages per day (including this article), it’s likely your message will get lost. Given our ever decreasing attention spans and the incredible variety of choice we face it’s also likely our perfect buyer will never see your ad again.

Bummer!

But wouldn’t it be cool if we could stick with her. Be there by her side as she considers everything she needs to consider, offer her the information she needs and build a relationship with her. So when the day comes she is ready to buy, we’re there. Top of mind and with the same offer.

But that’s all just a pipe dream. The reality is we can’t afford to give her that much attention. We can’t be in every media she engages with. We just don’t have the resources to do it for her and all the other perfect buyers out there.

Unless…

…unless we don’t ask her to buy.

Most advertising is a rotten waste of perfectly good fun tickets. Money that could have been spent on a wild night out at the Casino and probably bring in just as many new customers. And the reason it often fails is because it asks the reader to make a buying decision (blatantly or implied) the moment they read the ad. The chances of reaching someone at the time they are ready to make a decision are not that great. And a quarter page ad rarely has the room to pursued people now is the time to pull out their credit card.

We all generally want time and space to consider things before we buy. So what is the answer?

Consider it’s more likely you will get someone to take an action if they think they are going to get what they really want without making any sort of real commitment like buying. And what we want is to feel like we aren’t being pushed. And that we’re loved.

So instead of advertising designed to catch people in the moment of “ready to buy”, cast a bigger net and get people in the “I need more information before I’m ready” moment. Create advertising that draws people in to gather more information which you are giving to them to help make a better decision.

Then do a little swap with them. Trade your high quality information for their name and email address. Now you can stay with them while they consider everything they need to consider and you get to be the hero because you’re the one able to provide them with everything they need to consider.

A little at a time with each email drawing them closer and closer, addressing all their concerns, until they can’t help it any longer. They are either interested or they are not. If they are you’ve been with them the whole way. Why wouldn’t they choose you?

Email is the greatest communication tool of all time. It’s dirt cheep to send a message. It’s personal, if you know how to be personal when you write. And at the same time you can send out tens of thousands or more personal messages at once. And it can be set up to send automatically to the right people at the right time with the right message.

You’d be mad to let your competitors figure it out before you.

The last seats for our free email marketing seminar are going this week. This is your last chance to learn the science and the art of how to bring people in and market to them on going. Being there every time they are ready to buy.

One day I WILL get an email from my mechanic reminding me it’s time for my car to be serviced. Untill then I’m just going to keep changing mechanics until I find one who wants to keep me.

Enjoy the world, it’s a beautiful place.

Scott Junner

P.S. Grab the last seats to our Free Email Marketing Seminar or regret forever missing some of the most potent online marketing advice you’re likely to ever get for free.


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