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Using Web2.0 Technology to Promote Your Website

Part Two

How Web 2.0 Is Affecting Our Business?  – Google Adword & SEO

 

We already know the details about Web2.0’s application today. So this time, we will introduce you some common use of Web2.0 to promote your business today. Google Adwords and SEO mutually exist today from Web 2.0. Let’s get it explained a little bit more.

Google

1. Google Adwords          It works as ‘pay per click’ (PPC), putting your website link at the first place in search results page. Customers will pay Google by clicks. The higher bid you would give Google, the better place you would appear in the Google Search Results. And today almost everyone using internet knows about Google Adwords, it also has become one of the most popular ways for websites’ promotion.

Actually, it seems an easy deal that you pay for your Google clicks and make sales through your website, but there is much more that you need to do before you really get successful in this business field.  For example, you have to know what sort of wording your need to put in your Google Adwords to attract clicks, and also have to avoid the irrelevant clicks at the same time. That is not an easy job and also has concerned many business owners since they know about using Google Adwords. Since then, people have known the importance for search engine optimization (SEO)

 

2. SEO   Search engine optimization (SEO) contains a wide range of Web2.0 technology to help websites increase their websites ranking in search engines, and also to enrich the functions for business websites. The biggest highlight for SEO is to generate the natural and un-paid clicks from search engines. This type of function requires many detailed work for your websites coding, and also the Plug-ins and Opt-in boxes.  (We have a specific category-Tips & Tricks in TRO Blog about SEO free Plug-ins that you could follow, they are all free!)

To help explain the information above more clearly, let’s see some real cases regarding ‘Google Key Word Research’. IT is quite a competitive market. Most companies are using blogs and social media connections to promote our business which is known as the’ SEO tools’. Here are some examples about our website on the Google research, maybe this can give you some hints.


Keyword1,

copywriting for online

 

 

Keyword 2,

Australian free blogs

Keyword3,

best online website design

Google Keyword Research #3

Keyword4,

Au email marketing cheapest

Google Keyword Research #4

Google Adwords and SEO is the most popular search engine methods generated from Web2.0, and besides that, we still have missed the big role that Social Media Platform has been playing today. TRO will put on the exciting Webinar in 26/07/2011, it’s all about your online marketing, all about Web2.0, and all about FREE! Please keep on following our Top Results Online’s Blog updates, and we will post further use for Blogs and Facebook this week.

Using Web2.0 Technology to Promote Your Website

Part One: Introduction to Web 2.0

As previously mentioned, Web3.0 is coming now, but before it’s getting to our real lives, Web2.0 is still the dominate technology that we use the most in our daily lives, Facebook, Twitter, Blogs, Linkedin, etc. So, what is Web 2.0? Let’s start from here.

Actually, the concept of Web 2.0 came out in 2004, by then the wording of Web 1.0 has been in our daily lives already, which is internet and websites. So before we start knowing the differences between Web 1.0 and Web 2.0, we need to understand what Web 1.0 stands for.

Mutual Communication Era

Simply to explain that, Web 1.0 is one-way street for information communication on the road, whereas Web2.0 provides a wider channel which can make information transfer from both ends- the information creator and the information user. In Web2.0, website users can now edit or leave comments after visiting, so the website itself will be edited not only by its creator, but also the users. The best example is Wikipedia.com or normal blogs we are using today.

Search Engine Effect

Based on the concept of Web2.0, UGC (User-Generated-Contents) has been created for internet users to look for information much more effectively than ever. Search engines like Google, Bing are like that. When we started searching for relative information, you can access to as many as thousands of related pieces of information as long as you have typed in the right keywords in the search-bar.

Social Networking Effect

Besides search engines, social networking is one of the most powerful Web2.0 applications as well. The most popular social networking applications are like Facebook, Twitter, Linkedin, etc. Within the country of Australia itself, over 75% of the whole national populations are using Facebook or Twitter every day. That means people can always communicate with each other anytime, anywhere though internet.  That’s also where you can put your promotions and spread good words for your best business use.

 

After all, we have been in the age of Web2.0, and before the real Web3.0 come out, we are already using Facebook, Twitter every day. Let’s follow the trends of the technology development, and make sure you know how to make the best use of your resource to promote your business. Want to know more? Please keep on following our Top Results Online’s Blog updates.  We will post further use for Blogs and Facebook next week.

 

New Coming Blog Category: Tips & Tricks

Why you have to pay so much just for a click to solve a problem.

Hi everyone, you definitely can do it yourself! And it’s not hard at all!
In the following weeks, we will continuously introduce some free and popular online tips, tricks, tools, new free online tools, free softwares, etc. which you may give a try and use them to help with your work and life.
Top Results Online will create a new category as ‘Tips & Tricks’. Make sure you get our Blog’s latest updates. We are sure you would benefit from here.
If you need any help with it, you can leave a comment so we can help. You are also welcome to write an email to us on

HAVE YOU PICKED THE RIGHT DAY TO SEND OUT YOUR EMAIL?!

Before watching this video, I had never really thought about the best day to send email. I was always too concerned with the subject of the email, as it is the first thing to show readers the contents within this email.
Results of replies may vary according the different day you would send your emails. Normally, Monday is the best day to send messages to your clients as we could imagine. It may have a higher ‘open rate’. On the other hand, Wednesday and Friday will be ‘bad days’ to send message.
Therefore, it is not always right. For different contents, you may choose different day to send them for the best result. If you want to know more information, take a look at this short video, which can give many hints.

THE INTRODUCTION FOR WEB3.0, DEVELOPING TRENDS FOR THE FUTURE INTERNET

Web3.0 contains quite a broad range of functions for future internet developing. As we are getting more and more involved in online world, we can feel it almost coming now into our daily lives. Another word, Web 3.0 is the location-aware and moment-sensitive Internet.


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